Your brand name must ride well with the target market. The consumer must relate this name to reliability and it must align with their values.
There are countless experts out there if that were the criteria. The expert you want to be is a lot different.
True marketing includes any advertising channels that can generate leads and buyers at a profit. So if you are not including offline marketing then you aren’t doing what real marketers do.
Many internet marketers don’t even know how to begin marketing offline. These ways to market offline will enable you to make a productive start.