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Most internet marketers spend all of their advertising dollars investing in a variety of web-based marketing techniques.
Consider how much money you’ve spent on having articles written, backlinks or any kind of paid online advertising.
What about the possibility of using a portion of your marketing expenses on offline marketing techniques? Not all of your potential customers are online! This means that if you only reach out to people online, many people will never hear about you!
Many internet marketers don’t even know how to begin marketing offline. These ways to market offline will enable you to make a productive start.
Classifieds
Consider the classifieds section that is in the back of most newspapers. Internet marketers often place ads on well known sites such as Craigslist or another free online classifieds site. Have you thought about taking out an ad with your local newspaper? A simple, three line classified ad in a newspaper can get you as many as twelve times the number of views as an online classified ad. It’s true that you can’t advertise in a newspaper for free like you can on Craigslist, but if it turns out to be a lot more effective, wouldn’t you be willing to pay the small fee? Offline classifieds will reach the people without computers, who always have the option of visiting an internet cafe or library if they decide to buy your product!
Display Ads
Placing regular display ads in newspapers is another potentially profitable tactic. Have you thought about taking out a small ad in one of the regular sections of your newspaper? You can experiment with a smaller display ad, which will probably not be too expensive. If you advertise in the best section for your business, you can be found by many people who seldom surf the web. To find out how effective your ad is you might create a special coupon for your newspaper readers. If an ad does well, you can place it regularly; remember to include graphics in your offline ads!
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Custom Printed Pens
Start strategically making use of pens. You can easily find a company that specializes in printing customized items to design the pens for you. Once you start distributing them you will quickly find out how easy they are to get rid of. Use it when you write a check or sign a credit card slip at the grocery store and then “forget” to put it back in your bag. There are so many different places to leave these and people to pass them out to without even coming off as trying to market or sell something. Your public library is another good spot; don’t be afraid to walk up to someone and hand it to them. You will be out of pens before you know it!.
Marketing requires you to become more creative. We may know how to find exactly what we are searching for online but many people give up after one or two searches. I hate to say it but if you had only one choice then it would be wiser to choose offline marketing over the internet if you were looking at it in terms of earning potential.
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