Learn About These Simple Adwords Mistakes That You Need To Avoid

| July 1, 2010 | 0 Comments

 

Adwords Mistakes

Every online marketer dreams of only one thing: getting high quality traffic that converts. This is also a challenge every internet marketer must face, causing them to always be searching for the best traffic generating strategy or tool available.

Google Adwords is currently on the top of the list for producing quality, targeted traffic using Pay Per Click (PPC) marketing. Using this tool, you can improve your marketing campaigns, boost your sales, increase the number of leads you get, and see new life come to your website. However, 95% of  Adwords advertisers lose their shirt when trying their hand at this form of marketing.

Why does this happen? Why is that some of them are making a killing, while the majority are wasting money? Success relies on effectively researching and fully understanding the Pay Per Click methods.

By not doing either of these things, it is easy to make mistakes that can destroy a business. Fortunately, the biggest mistakes can easily be avoided. In this article you will discover 3 common Adwords mistakes that you need to avoid.

Failing To Target Narrow Keywords

Researching your market is a vital step and you have to make sure you don’t jump in. You need to know who your competition is and where you stand in the market. When you do this, you find out what keywords are currently receiving high traffic and what the bid prices for these keywords are. If you are serious about doing really well with Google Adwords, and having them work well for you, it’s imperative that you grasp how important keywords are and what they can do for your online marketing. In order to choose the right keywords, you need to do your homework and know your market inside out.

Negative Keywords Should Not Be Neglected

The Google Content Network is comprised of cooperating sites outside of Google’s empire that partner with Google to display ads. It is important to understand that there is no way to know if these sites will be targeted towards your topic. Plus, they could be AdSense based, meaning the information on them is either not relevant or can be strong competition for your products. What does this mean for you? In simpler terms, it’s risk and it’s an investment where you might not get a return regardless of the amount of money you spend. In addition, these ads are difficult to track. In other words, when you are starting your Adwords campaign, be sure to turn off the “content network” and focus your efforts with Google and its partners. The Content Network may be right for some, but it is a risk you want to better understand before undertaking.

You’ve Forced Too Many Keywords In An Ad Group

This is yet another mistake made commonly by beginners, they get carried away with Adwords without studying the consequences. They simply look at the numbers in their market, realize it has a lot of potential, and believe they will be able to have 10,000 visitors in the first month, resulting in tons of profits. The miscalculation occurs when they forget to account for the conversion that must take place. For the profit to exist the traffic needs to convert. The only way to accomplish this is to start off with a small amount of traffic, and then grow as the number of conversions grow.

If you want to achieve maximum profits with Adwords, you will want to remember and avoid these three revenue eating blunders.

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Category: Adwords

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